In the Coeur was founded by Lindsay & Leah Park, and Ara & Aru Thiagarajah. Having met in 2015, the four of them have always been around each other. Some of their key childhood memories were spent together. They’ve always had a strong bond with one another and share a number of similar interests, one of which being fashion. Ever since they were young, these girls loved styling clothing. They admire those who express themselves through attire and are frequently exploring new styles. The 4 of them wanted to wear clothes that embodied their own thoughts, however there wasn’t anything in the market that suited their tastes. In the Coeur was founded to express the core of youth in the eyes of 4 young adults. They wanted to use this platform as a way for their generation to have a voice and a bigger impact on the fashion industry.